conduct marketing audit assessment task 2 - 1449 Words

Sarto’s gourmet pasta process good information about the market and knows a great deal about the common attributes of our most prized and loyal customers. Sarto’s gourmet pasta will leverage this information to better understand who is served, their specific needs, and how sarto’s can better communicate with them. External audit External macro-environmental factors Economic factors: pasta sales are expected to grow by at least 10% for the next years. One of the reasons for this is the increase in number of hours people are working, which has resulted in more number of people eating out. Based on economic forecasts, the business believes that interest rates are coming down which will creat more disposable income, and therefore, more†¦show more content†¦These focus group provided useful insight into the descision and dicision making process of customers. An additional source of market research is carried out by suggestion card system. Sarto’s claim that it will work hard to implement reasonable suggestions. Access to ongoing market research will be achieved via the publication from the restaurant association but according to adriana como, even though there was sufficent data available in the restaurant association monthly magazine but this infromation not being used. The magazine is just kept for the staff and its never consulted by Mario. Internal sales data The internal sales data showed that the business would need $45,000 in monthly revenue to break even. The sales forecast which have been prepared keep in mind a 65% gross margin, however, based on actual figure for 2009, this target has not been reached, and the forecasted sales have fallen. Supply chain management and ligistics Adriana como is currently incharge of sales and promotions of the restaurant. Based on the interview conducted with her one fo the biggest problems she is facing that the phone ordering system is constructed in the kitchen next to cook with most responsibility to compile and check every meal. This has been creating real logistcsShow MoreRelatedUnit 3-Business Studies Level 31729 Words   |  7 PagesRSA Academy BTEC Nationals in Business (Level 3) (September 2010 onwards) Unit 3: Introduction to Marketing |Route: |BTEC Level 3 Certificate Diploma | |Unit code: |Y/502/5411 | |QCF Level 3: Read MoreAssigment Essay8327 Words   |  34 PagesAssessment Materials BSBMKG515A Conduct a Marketing Audit To achieve competency in this unit you must complete the following assessment items. All tasks must be submitted together. Tick the boxes to show that each task is attached. ï‚ · ï‚ · ï‚ · Task 1. Marketing Plan Review Task 2. Conduct a Marketing Audit Task 3. 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Intranet project management differs slightly from traditional management tasks in that it contains both technical and non-technical users, managers, information technologists, and sometimes, usersRead MoreProject Management Project2025 Words   |  9 Pagesenrolled students by the lecturer 1. COURSE STAFF Lecturer: Room: 207 Telephone: E-mail: Consultation Hours: 8.00 – 11.00 Thursday morning or by appointment Teaching Assistant: 2. COURSE INFORMATION 1 2.1 Teaching times and Locations Lecture: 8.00 – 11.00 a.m. Venue: 1 2 2.2 Units of Credit This course is worth 3 credits. 2.3 Parallel teaching in the course There is no parallel teaching involved in this course. 2.4 Relationship of this course to others Read MoreFacilities For Capacity And Location1424 Words   |  6 Pagesin each georgraphical area. There are basically the same number of facilities in Europe that there are in the United States yet their revenue is half that of the United States. Not only that but the square footage of the facilities in Europe is over 2 million greater than the facilities in the United States. To make good decisions in both areas managers should assess needs, develop alternatives, and evaluate the alternatives. A good tool to facilitate location analysis is the break-even analysis becauseRead MoreRisk Review: MacVille Ltd4344 Words   |  18 Pagesdetails Candidate’s name Jin Xu Phone no. 0452 472 886 Assessor’s name Phone no. Assessment site Assessment date/s Time/s The Assessment Task is due on the date specified by your assessor. Any variations to this arrangement must be approved in writing by your assessor. Submit this document with any required evidence attached. See specifications below for details. Performance objective For this task you are required to determine the risk context associated with establishing a new business