Sunday, May 24, 2020

conduct marketing audit assessment task 2 - 1449 Words

Sarto’s gourmet pasta process good information about the market and knows a great deal about the common attributes of our most prized and loyal customers. Sarto’s gourmet pasta will leverage this information to better understand who is served, their specific needs, and how sarto’s can better communicate with them. External audit External macro-environmental factors Economic factors: pasta sales are expected to grow by at least 10% for the next years. One of the reasons for this is the increase in number of hours people are working, which has resulted in more number of people eating out. Based on economic forecasts, the business believes that interest rates are coming down which will creat more disposable income, and therefore, more†¦show more content†¦These focus group provided useful insight into the descision and dicision making process of customers. An additional source of market research is carried out by suggestion card system. Sarto’s claim that it will work hard to implement reasonable suggestions. Access to ongoing market research will be achieved via the publication from the restaurant association but according to adriana como, even though there was sufficent data available in the restaurant association monthly magazine but this infromation not being used. The magazine is just kept for the staff and its never consulted by Mario. Internal sales data The internal sales data showed that the business would need $45,000 in monthly revenue to break even. The sales forecast which have been prepared keep in mind a 65% gross margin, however, based on actual figure for 2009, this target has not been reached, and the forecasted sales have fallen. Supply chain management and ligistics Adriana como is currently incharge of sales and promotions of the restaurant. Based on the interview conducted with her one fo the biggest problems she is facing that the phone ordering system is constructed in the kitchen next to cook with most responsibility to compile and check every meal. This has been creating real logistcsShow MoreRelatedUnit 3-Business Studies Level 31729 Words   |  7 PagesRSA Academy BTEC Nationals in Business (Level 3) (September 2010 onwards) Unit 3: Introduction to Marketing |Route: |BTEC Level 3 Certificate Diploma | |Unit code: |Y/502/5411 | |QCF Level 3: Read MoreAssigment Essay8327 Words   |  34 PagesAssessment Materials BSBMKG515A Conduct a Marketing Audit To achieve competency in this unit you must complete the following assessment items. All tasks must be submitted together. Tick the boxes to show that each task is attached. ï‚ · ï‚ · ï‚ · Task 1. Marketing Plan Review Task 2. Conduct a Marketing Audit Task 3. Knowledge Test If this is a group assignment each member of your group must complete a separate cover sheet and submit it with their own copy of this assignment. Before submitting your workRead MoreAssessment tasks 1 31637 Words   |  7 Pagesï » ¿Assessment task 1 – Project Plan â€Å"Houzit† Marketing management plan Marketing objectives The market for home-wares in Brisbane is estimated last year at $175 million per annum with an anticipated growth rate of the percent in the coming year. Here I outline the following marketing objectives: 12% market share (up from 11%) Increase in sales by 8.5% over last year’s result No expansion stores are planned during this phase of consolidation and on average the stores achieved $24,680 per week for theRead MoreAdvanced Biomedical Devices : Questions1529 Words   |  7 Pagesproducts with the best international prospects tend to cater for universal needs, buyers worldwide demand medical devices and as ABD s Speedheal product is unique and has features appealing to foreign customers the sales may be promising. Question 2 a) Does management at ABD possess the appropriate knowledge, skill and capabilities for internationalisation? As managers within ABD have worked extensively within European market, the Pacific Rim and Latin America, they possess all the knowledge,Read MorePrinciples Behind The General Data Protection Regulations ( GDPR )1586 Words   |  7 PagesBrexit process will not have been completed by this date and for UK businesses to continue to conduct business with Europe, it would be good practice to ensure that your processes and procedures comply with this new legislation. The purpose of these changes is to ensure that organisations collect, record and use personal data in a compliant and diligent way that protects the rights of individuals, as they conduct their business operations. What Changes will occur under the GDPR? The main principles behindRead MoreBSBMKG515A Assessment Task 01 Mod4620 Words   |  19 Pages Marketing Audit Plan Submission details Candidate’s Name Phone No. Assessor’s Name Phone No. Assessment Site Assessment Date/s Time/s The Assessment Task is due on the date specified by your assessor. Any variations to this arrangement must be approved in writing by your assessor. Submit this document with any required evidence attached. See specifications below for details. Performance objective For this assessment candidates are required to review a provided case study marketing planRead MoreProject Plan9306 Words   |  38 Pagesobserve a project plan in its entirety. Of how each structure is dependent on the other to keep activities on path. A marketing project manager takes an in-depth look into processes and methods commonly used among project management to meet successful outcomes Ââ€" in this case the launch of an intranet. Intranet project management differs slightly from traditional management tasks in that it contains both technical and non-technical users, managers, information technologists, and sometimes, usersRead MoreProject Management Project2025 Words   |  9 Pagesenrolled students by the lecturer 1. COURSE STAFF Lecturer: Room: 207 Telephone: E-mail: Consultation Hours: 8.00 – 11.00 Thursday morning or by appointment Teaching Assistant: 2. COURSE INFORMATION 1 2.1 Teaching times and Locations Lecture: 8.00 – 11.00 a.m. Venue: 1 2 2.2 Units of Credit This course is worth 3 credits. 2.3 Parallel teaching in the course There is no parallel teaching involved in this course. 2.4 Relationship of this course to others Read MoreFacilities For Capacity And Location1424 Words   |  6 Pagesin each georgraphical area. There are basically the same number of facilities in Europe that there are in the United States yet their revenue is half that of the United States. Not only that but the square footage of the facilities in Europe is over 2 million greater than the facilities in the United States. To make good decisions in both areas managers should assess needs, develop alternatives, and evaluate the alternatives. A good tool to facilitate location analysis is the break-even analysis becauseRead MoreRisk Review: MacVille Ltd4344 Words   |  18 Pagesdetails Candidate’s name Jin Xu Phone no. 0452 472 886 Assessor’s name Phone no. Assessment site Assessment date/s Time/s The Assessment Task is due on the date specified by your assessor. Any variations to this arrangement must be approved in writing by your assessor. Submit this document with any required evidence attached. See specifications below for details. Performance objective For this task you are required to determine the risk context associated with establishing a new business

Wednesday, May 13, 2020

The Importance of the Structure of Dna - 1582 Words

Ka Zhu The Importance of the Structure of DNA Understanding ideas at a macroscopic scale is simple. Looking at a clock, observing and understanding the movements of the hands over the numbered surface are, in essence, all one requires to use the device. In order for innovation to occur, it is imperative to understand the inner workings of the device on a microscopic scale to modulate its properties. Such is the case for many innovations in science, from the heat engine to penicillin, and is no different for biological advancements. Like the seed of a plant, the understanding of the structure of DNA constitutes the basis of all life, establishing a foundation upon which explanations of increasing complexity can be developed. In the eyes†¦show more content†¦Although it is clear that the discovery of the structure of DNA was not a Kuhnian Revolution, the information is still a crucial part of the foundation of biology and human understanding of their surroundings. Naturally, humans e xist in a dimension where they acknowledge their surroundings with the help of the naked eye. With physics, humans are able to venture to a macroscopic dimension of enormous celestial bodies enveloped in vast, seemingly endless space to interpret the behaviour of their surroundings in addition to what was currently known. The discovery of the structure of DNA enabled humans to venture into a new dimension to further extend their understanding of the world to microscopic elements. Not only does the new dimension allow for the development of scientific explanations for the behaviour of organisms, but it also grants humans the knowledge and power to manipulate their surroundings at a new microscopic dimension, thus allowing them to advance civilization in a completely new frontier. Before the major discovery with DNA, there were merely simple observations and conceptualizations of observable biological phenomena (Schrà ¶dinger,Show MoreRelatedYu Sun Park. Dr. Murphy. Lab Section 4. Discovery Of Dna1394 Words   |  6 PagesDiscovery of DNA double helix: Related to both Scientific and Humane Aspects DNA, the molecule of life that carries genetic information in humans and almost all other organisms, has been considered as one of the greatest discoveries until now. If DNA could not have been discovered, we would not be able to do or test numerous things such as paternity test and pathological confirmation. There are four main scientists who contributed their lives, knowledge, and ambitions to find out the DNA double helixRead MoreWhat is DNA? Where is it found? Essay660 Words   |  3 Pages What is DNA? Where is it found? What makes it so special? How does it work? DNA (Deoxyribonucleic Acid), is defined as a heredity material in humans or all over other organisms in this world. In a person’s body, nearly every cell has a same DNA. Mostly DNA can be found in cell nucleus and few are found in Mitochondria. (Christine A.Evers, 2012). †¢ COMPONENTS OF DNA: The DNA information is stored as a code and they are made up of four chemical bases:Read MoreDna Protein Protein Structure1707 Words   |  7 PagesDNA Polymerase Proteins are arguably the most structurally and functionally complex structures known to man. Through evolution spanning billions of years, these macromolecules have been perfected to perform many functions necessary for life. Proteins contain four distinct levels of structure and are composed of simple organic compounds known as amino acids. (Alberts, Bruce et al 2000) Amino acids are joined together by peptide bonds made during protein biosynthesis, and the linked amino acid chainRead MoreThe Contributions Of Rosalind Franklin940 Words   |  4 Pagescontribution as a result of her work with DNA. Prior to this time, DNA was still a mystery in how impactful its purpose could be to society and the growing age of science and technology. DNA became of importance to learn about the foundation in relation to genetic and hereditary. Without the contribution of Franklin, todays understanding of the DNA structure would not exist. Rosalind Franklin died before the Nobel Peace Prize was give n for the discovery of DNA. If she been alive, her receipt of theRead MoreDescription And Function Of Mutagenesis1345 Words   |  6 Pagesstudy protein structure and function change the amino acid sequence of a protein by altering the DNA sequence of cloned gene4. A particular amino acid is very important in catalytic activity, ligand binding, protein folding or other function. Amino acid residue significance is tested by making conservative substitutions or by changing the amino acid to either alanine or glycine. Site-directed mutagenesis is also used to construct compensatory mutations, which are used to show the importance of specificRead MoreSummary On The Importance Of The Work Of Griffith, Avery, Macleod, And Mccarty1711 Words   |  7 PagesWeekly summary on DNA The importance of the work of Griffith, Avery, MacLeod, and McCarty: Three scientists, Oswald Avery, Colin MacLeod, and Maclyn McCarty, managed to show that Frederick Griffith’s transforming factor was in fact DNA that is DNA is the heritable substance. At first, Avery disregarded Griffith’s results that really challenged his own research on pneumococcal capsules. However, he soon confirmed Griffith’s results and set about trying to purify this mysterious transforming principleRead MoreDna Discovery Essay1006 Words   |  5 PagesAs the instructions for all living cells, DNA is a complex molecule and the basis of biology. The structure of DNA is the same for all organisms. (Fredholm, 2003) The journey to understanding DNA began in 1866 when Augustinian monk Gregor Mendel discovered the basic principles of genetics. Although the scientific community did not fully appreciate or credit his work in his lifetime, Mendel is now considered the father of genetics. Mende l’s advanced experiments with pea plants between 1856 and 1863Read MoreChapter 11 Bio Review Essay1140 Words   |  5 PagesP216 1. DNA consists of subunits called nucleotides. Each subunit consists of three parts: sugar (deoxyribose), phosphate, and base. 2. The subunits of DNA are assembled by linking the sugar of one nucleotide to the phosphate of the next. As it is found in chromosomes, two DNA polymers are bound together into a structure called a double helix. 3. The â€Å"base-paring rule† in DNA is that adenine pairs with thymine, and guanine pairs with cytosine. Bases that can form pairs in DNA are calledRead MorePolymers Have Different Structures. They Also Have Different Functions. Describe How the Structures of Different Polymers Relate to Their Function?813 Words   |  4 PagesPolymers have different structures. They also have different functions. Describe how the structures of different polymers relate to their function? Polymers a large molecules made up of a chain of smaller molecules, known as monomers. The monomers that a polymer is made up of decide its structure and therefore its function. These monomers are linked and coiled in a very specific manor giving the polymer a specific tertiary structure (an extensively coiled and linked polymer chain caused as aRead MoreThe Role Of Chromatin Structure Within The Development Of Multicellular Organisms1359 Words   |  6 Pageschromatin structure in the development of multicellular organisms The structure of the genetic material of multicellular organisms is a key factor in their physical and evolutionary development. The chromatin structure allows multicellular organisms to develop many consequential characteristics that allow them to grow and specialize in several processes that set them apart from single celled organisms. How can it be that something as small and seemingly uninvolved as chromatin structure can have

Wednesday, May 6, 2020

Venice Commentary Free Essays

Tyler Every March 25, 2013 Written Commentary 6: Venice by Jan Morris The author’s purpose is to describe the setting by contrasting her culture to Venice and by using irony to display the people, surroundings and daily life. A mother who just started living in Venice is telling us about the setting and her life in Venice. She uses irony, humor and contrast to build the imagery of the city and people. We will write a custom essay sample on Venice Commentary or any similar topic only for you Order Now Throughout the passage the author uses irony to convey the surroundings and the image that the city is not somewhere you would want to live in. The irony of her arguments is that her reasoning in why Venice isn’t a pleasant city to live in, because it is â€Å"inescapably urban,† (line 8) and that there are no gardens for kids to play. A worthy excerpt is â€Å"It is not altogether an easy city for children to live in. It has no dangerous traffic and few unspeakable rascals; but Venice is inescapably urban, and only lucky children with gardens, or with parents indulgent enough to take them to the distant park, have somewhere green to play† (Lines 7-9). She uses false dilemma by focusing only on the black and white of Venice. She focuses on that Venice has no garden, so that she still misses her culture and country. She focuses only on the immoral instead of the safety or great things about Venice. She sees Venice being inescapably urban as a gigantic dilemma while she says it is a rigid city to live in; it has no dangerous traffic and rascals. Here the mother uses sarcasm to present humor during the passage. The protagonist also uses irony when describing actions, people and the setting. Morris uses two words in pair like sickly intensity, unashamed delight, exquisitely ludicrously, inescapably urban, blithe pathetic, lugubriously assure, dauntingly spotless and frighteningly well informed. Using two words that are opposite, Morris creates irony. By juxtaposing these words, Morris also creates imagery. It creates an image of what the mother sees as an outsider. Through her eyes we see Venice as a city filled with buildings and houses and no green gardens because of the surrounding buildings. The author uses detail and diction to indicate her attitude toward the Venetian people. She does this mostly in the first and second paragraph. â€Å"Venetian mothers show signs of instant cardiac crisis if little Giorgio ventures within six feet of water† (line 2-3), she makes fun of venetian mothers by pointing out that they will have a cardiac crisis when their children are close to the water, they are to over protective of their children. The humor in this is that Venice, Italy is surrounded by water, and so Venetian mothers would be losing their cool for their little Giorgio. With these details and diction, she is making a mockery of the Venetian people. â€Å"Venetian children are exquisitely, if sometimes rather ludicrously dressed: the minutest little baby girls† (lines 3-4), minutest means extremely small, by using repetition, the author is emphasizing the point that the mother doesn’t like the Venetians because she criticizes them throughout the passage. Using exquisitely and ludicrously who are on complete other spectrums in terms of meaning. The children are beautiful, but at times foolish. Blithe but pathetic are the groups of urchins to be found entertaining themselves† (line 10) blithe and pathetic are two contrasting words. The mother also stoops so low by calling the children urchins again going to mischievous and raggedly dressed. The author also uses humor to appeal to our sense and keeping us attracted. Humor is present in â€Å"When the Doge’s palace was burnt in 1479, the only record left of Petrarch’s i nscriptions upon the walls was the notebook of Marin Sanudo, who had taken the trouble to copy them down when inspecting the palace at the age of eight. He went on to write a history of the world in fifty-five volumes)† (lines 30-33). It made me laugh the thought of seeing little Giorgio next to the water while his mother loses her cool. The last two sentences leave us with a wisecrack about the Venetians. When the Doge’s Palace burnt they had no copies of Petrarch’s inscriptions except the one of a child’s notebook. It is hilarious to think that they had to copy someone’s notebook’s writing or put that as their historical record. Also saying that this kid went on to write the history of the world in fifty-five volumes is absurd. Who would ever do this? The mother leaves us with this remark again mocking the Venetians for their â€Å"lack of intellect and absurdity† and reliance on a kid’s notebook. When reading that this kid later writes the history in fifty-five volumes, the author creates this image that the Venetians lack the purity of Petrarch’s records and that their claimed knowledge from the child’s notebook might be terribly wrong. Thus, leaving us laughing at the Venetians and proving her point of mockery. How to cite Venice Commentary, Papers

Tuesday, May 5, 2020

Glut Of Poultry Saves Shoppers Chicken Feed- Free Sample

Question: 1. What information would be required to determine whether the poultry processing market, which produces "disassembled bird parts," is competitive? Briefly explain the significance of whether this market is competitive or not. 2. Now, assume this market is competitive. Based on this assumption, describe the short-run equilibrium for both the market and a typical processing firm. Using both graphical and algebraic approaches, interpret and explain the key features of the equilibrium. Answers: 1. In order to determine whether the poultry market is competitive, there should be changes in the variables like price. The price of the poultry products is also in the similar range, which means there is a very small difference in the prices. In order to attract the customers there is price war, which is exerted by the producers. In a competitive environment, the demand is high. In a poultry glut economy, demand would be low due to Asian H5N1 flu infection. The buyers are reluctant to buy chicken that is infected by the virus. The competitive market is the one, which includes rivalry among the sellers and are always willing to gain large market share and increase the rate of profit. The poultry market in this scenario can be termed as uncompetitive as the sellers are lessening the price due to chicken slump so that more customers are attracted. The processing firms in the competitive market would still wedge a price war so that more customers are attracted despite the market scenario. The firms would offer more discounts to the suppliers so that market share is increased (Gray, 2016). 2. When there is competitive market in the poultry market then there is no lack of information in the market. The processed market for chicken has seen to affect negatively the normal operations. This change has not affected the demand of chicken items of the fast food industry. In the production market, producers are the first to be affected by the price change. When there is no free flow of information in the poultry market, the consumers are susceptible to changes (Gray Kilman, 2016). Figure 1 In case of short run, competitive market there will be super normal profit earned by the firm. The profit maximizing condition is MR=MC. The profit is the shaded portion. References Gray, S. (2016).McDonald's Menu UpgradeBoosts Meal Prices and Results.WSJ. Retrieved 22 January 2016, from Gray, S., Kilman, S. (2016).Glut of Poultry Saves Shoppers Chicken Feed.Glut of Poultry Saves Shoppers Chicken Feed. Retrieved 22 January 2016, from

Wednesday, April 1, 2020

Case Study The Lego Group Working With Strategy

Main Feature of Organization, Strategic Products and Current Mission The Lego Group is a toy-manufacturing company which is based in Billund, Denmark. The company was founded as a family organization in the year 1932, by Ole Kirk Christian. Today, the company stands high as a global player in the world of toys, among other strategic entertainment products (LeGoff 557).Advertising We will write a custom case study sample on Case Study: The Lego Group Working With Strategy specifically for you for only $16.05 $11/page Learn More Initially, Lego started as a manufacturer of ironing boards, toys, stepladders, and stools. Among these products, the wooden toys have been the best selling items, thus according the firm a strong reputation in the entertainment business. By the year 1949, the firm started manufacturing early versions of the popular LEGO plastic bricks and this was a strategic approach by the organisation, considering the fact that plastics had jus t greeted the markets as a new material (Simoes and Dibb 219). However, the outcome was not what the company managers had anticipated, since the public was a bit hesitant in accepting the new material. The company would rapidly gain popularly in most parts of the world, as a result of progressive development of its products. For instance, the basic bricks were sustained with extra figures and features, in a manner that diversified the playing opportunities for children. The company’s sales and profit scales were rapidly taking a positive charge between 1950 and 1970. However, the period between 1970 and 1990 proved to be a difficult moment for the company, owing to the serious economical implications that greeted the world then, following the oil crisis of the time. In the course of this era and the period that followed afterwards, the Lego Group underwent serious fluctuations, due to a number of reasons which included; rapid change in the business environment witnessed at th e time, complications in logistic matters and financial control, and the extended times that would be required to run into the future plans of the company. Among the many problems which threatened to shake the firm’s potential, was the issue of the rising competition from much bigger companies such as Hasbro and Mattel (Hicks 41). Other new firms such as Sony, Activision, and Nintendo, who had just ventured the scene with more advanced electronic products, also posed great challenge to the productivity of the Group. In this regard, the company’s only survival option in the competitive market was to adopt a strategic development plan that would see it come up with new and more exciting products. According to Claus, Riggs Sekeran, the toy company enjoys a wide range of products that are fit for children of all ages (71).Advertising Looking for case study on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Thes e products are grouped in various categories, and some of the latest developments include video gaming, pre-school products, play themes, bricks, licensed products, and educational-based products for children, just to mention but a few. This is a clear indication of how the company has managed to remain high in the current competitive business of toy products. The Lego Group was actively been involved in several turnaround attempts for the better part of 1990s and in the early 2000s, but with little success. No one could have foretold a possible solution to the progressive issues which appeared to claim the company, until towards the end of the year 2004, when a glimpse of hope shone onto the firm. It was in the course of this period when the company’s serving CEO, Kjeld, took on more involvement in strategies that helped to identify the factors responsible for the company’s downsizing. This helped in the design of effective strategies that would eventually see the fir m come back on track. The design and implementation of these strategies was based on the company’s organization, management and business expectation plans. This involved the replacement of over three quarters of the senior management team with a new batch. Other strategies would be centered on the firm’s operational systems, among other key interventions. For instance, a thorough revision was carried out on the cost and the supply chain operations of the company, and major changes were inflicted on the sectors right away. More importantly, the Lego Group had realized that working alone would not take them anywhere, and this would see them cooperate with licensing partners in the widely acclaimed gaming sector. These interventions were sustained with a progressive development of the company’s products, to fit the demands of the modern era. The company has shown steady advancements lately, as a result of these interventions. The climax of this success was realized in the 2008-2009 financial year, which saw the company registering the biggest rate of growth in sales and profits, since the year 1981. With these positive outcomes, there can’t be any doubts that the Lego Group is now back to its place in the development of children’s creativity, after several years of financial loss and failure (Irani, Sharif Love 59). The objective of the company is to develop innovative products to meet the expansive consumer requirements, as they occur in the market.Advertising We will write a custom case study sample on Case Study: The Lego Group Working With Strategy specifically for you for only $16.05 $11/page Learn More As part of their recovery strength, the Group has reclaimed its position in the global listings, where it is ranked among the top five toy companies, with an approximate value of 4.8 percent in market shares. Lego’s success can also be associated with their mission, which aims at inspiri ng the current generation of children to be able to explore and challenge their own potential in creativity (Stacey 79). This has been achieved through the group’s brand values, which are tailored on aspects meant to bring a significant impact on children. Some of these aspects would include things such as quality, imagination, fun, creativity, caring, and learning. Internal and External Environments of the Lego Group Lego group is a good example of the international companies that have managed to balance the nature and constraints of the internal and external environments, to make a notable difference in the current competitive world of business. From the perspective of various reports about the company, it is apparent how the toy company has reacted in adapting and utilizing the potential offered by its internal resources, in meeting the demands of its external environment. According to Dyllick, Thomas Hockerts, the company’s current strategic development has been a chieved through the focused leadership of its former CEO, Kjeld Kirk (139). A better part of this success however, has been reached upon through the feedback which had been received regarding the internal competencies of the firm and its external operating systems. Internal Environment – SWOT Value Change of the Company A major tool that can be used to assess the overall potential of a firm is the SWOT analysis structure, which stands for Strengths, Weaknesses, Opportunities, and Threats. A SWOT analysis basically considers two main parts; a company’s inward elements which normally constitutes of its strengths and weaknesses, and the attempts to consider the way these factors would come to fit against the external aspects of an organisation’s threats and opportunities. Strengths The company’s key strengths are commonly associated with its constant ability to apply the concept of brand recognition in all its products and services, without having to comprom ise their core values. The company also maintains a close mutual relationship with its suppliers and retailers, and this gives it a powerful business advantage over its rivals in the industry. The toy market is an industry bulging with a big number of competent players, but Lego’s products and services are the most preferred by majority of the people in the world (Oliver and Roos 911). This is due to their effective leadership in the development of a wide range of children products that have been praised for quality and originality. The newest products by the company are real manifestation of how the power of innovation applies, in meeting their goals and objectives in business.Advertising Looking for case study on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Brand heritage is another strength which has succeeded at keeping the company ahead of its rivals in the industry (Hatch and Schultz 597). This is evident in how the company’s products are manufactured to fit in their brand values, which are aimed at making a significant impact on the lives of children all over the world. Weaknesses Lego’s weaknesses in business can be observed through a number of ways. For instance, even though there have been serious attempts by the company to diversify its products, the company has been poor in technology and IT related matters compared to other competitors, who have fully embraced the power of technology in making their products more enticing to the users in the new media age (Schau 43). Lego Group has also been operating through large toy retailers, and this has been one of their biggest drawbacks in the market. The large retailers are effective marketing outlets, but they normally operate on high costs and this is likely to depri ve the company of substantial amounts of money in profits. More importantly, the company has failed to understand the marketing concepts which are in line with their consumers all over the world. In other words, Lego group seems to be lacking full understanding of their consumer preferences in the market, and due to this lack of a strategic fit, they have often ended up losing more sales to their competitors in the market, who are well informed of the consumer needs regarding toys and gaming products. It is also apparent that, Lego Group lacks the ability to effectively translate potential strengths into implemented strategies. This actually explains the company’s gradual response to financial and management issues, among other problems which have affected the company previously (Hà ¶lzl 39). Opportunities Threats The company’s notable opportunities and threats can be linked together as key aspects which the company can utilize in achieving its goals and mission in t he toy business. According to Schultz and Hatch, while the company has been widely acclaimed all over the world for its production of toys and other children products, there has been a decline in the sales of its traditional toys which constitutes the largest part of their products, due to the increasing attention of children on devices from other companies, that are more electronic (21). The other biggest threat of the group is the growing number of giant competitors, who are utilizing every opportunity possible to thrive in the industry, thus making it one of the most competitive sectors in the world (Johnson 11). However, Lego Group has always seen these threats as opportunities for further developments in business. New developments and increase on products has always remained the biggest opportunity to the company. More importantly, as a result of the rapid competition in the market, the company has managed to come up with numerous categories of products, a key strategy which ha s enabled it to be able to meet the needs of children in the modern era of technology. External Environment – PESTEL, Porter Five Forces Porter’s five forces analysis is observed to have a significant impact on a business, in relation to elements of the external environment (Michael 13). These forces include level of rivalry, power of suppliers, threat of entrants, power of buyers, and threat of substitutes. Each of these five forces is considered individually in assessing and analysing the external environment of the company in this case. Level of rivalry The level of rivalry is quite intense and strong for the Lego Group. While it is clear that the company enjoys a strong position in the industry, with relatively few giant competitors, it should be considered that they are taking part in a broader market of toy production, which also includes key players in the electronic sector, such as Sony and Nintendo, among others (Martin 84). Power of suppliers The company, who se main products are largely based on standardised inputs, has an average power of suppliers. However, it should be noted that, the power of suppliers is likely to go up, in case the company decides to major in more sophisticated areas of productions, such as games or films. Power of buyers The power of buyers is relatively high for the Lego Group, with minimal costs between alternative products. Threat of entrants As it would be expected, the toy product industry normally requires huge investments of time and money, in a number of ways that include things such as business capital, research funds, and development costs. All these serve as obstacles to entry in the industry, thus restricting the number of new entrants in the sector. In that case, there is a relatively low threat of new entrants in the wider entertainment market, and this offers the Lego Group a much stronger bargaining power over majority of its competitors in the market. Threat of substitutes This is arguably one of the biggest threats facing the entertainment product company today. Even though the company is said to have developed electronic products such as video and games, there is still evidence that some of the company’s products are still made in the traditional form. This has the meaning that, the company is faced by a big threat, given that users are likely to substitute between traditional toy and gaming products through to the ones that are made into electronic features. Power Interest Matrix of the Lego Group It is also apparent that the Lego group has touched many people with its products and services in the entertainment sector. Through the engagement of the right people in its management and productivity systems, the company has made a big success in its mission and objectives in business (Beal 29). As it would be observed in the above internal and external analyses, the company has tried to implement a number of strategies, in order to influence and attract people on thei r products. Through these interventions, the company has successfully managed to impact a large number of people from all over the world, with both electronic and alternative traditional products for children entertainment. Among other key players in the market, the company has a high interest on its stakeholders and the community. The firm recognises these as the people who play the greatest role in helping them achieve their business goal and for that reason it treats them with much respect. Both the shareholders and the people from the diverse community have a positive impact to the company’s financial interest and what motivates them most is to get nothing less of the best from the company. In that respect, the Lego group is fully engaged in putting the necessary efforts which are needed to satisfy these significant groups. New Strategic Directions for the Organization The Lego group is arguably one of the most successful companies in the toy manufacturing industry. Throu gh a wise interaction of its internal and external systems, sustained by the effective management, the company has gained a sustainable competitive advantage over many of its rivals in the market. However, there are numerous strategic directions which the product company can utilize, to be able to maintain a more sustainable competitive advantage over its rivals. The Lego Group may have amassed great reputation and success in the entertainment sector, but changing the company into an all-time winner in the global toy market is something that would require much effort, from the company (Schroeder 54). Some of these efforts would tend to involve numerous aspects of strategic management, whose significance in business has often been underestimated. Some of the strategic directions which the company can incorporate in its operation systems would include; a focus on international opportunities, expansion of digital systems and strategies, constant focus on cost, expansion of target marke ts, widening of product range, and focus on effective online distribution strategies. The Lego Group may have made significant attempts in trying to incorporate some of these strategies in their routine business operations, but there is still room for improvement which can be achieved by revising these strategies over and over, to eliminate all the problems which continue to pose a big challenge to the company’s productivity and accountability in children’s toy and entertainment products (Morgan 45). For instance, the company should focus on the many opportunities provided by the international community and try to utilize them effectively. A good way of achieving this goal is by ensuring that the toy products are manufactured and distributed in all regions of the world, where they are needed most by families, as a key engagement for their little ones. It should also be considered that, things are changing with the times nowadays and in that respect, expansion of digita l systems and strategies is very crucial for the development of the company to fit in the demands of the modern era, which is defined by technology (Cooper 75). To be able to comply fully with this call of modernity, the company should try to ensure that all their products are made into electronic features, to fit the growing demands of technology (Laudon and Traver 18). It is also necessary for the company to make a constant focus on cost matters, to ensure that there is a two-sided benefit between the producer and the consumers. More importantly, there is also the need for the Lego Group to conduct extensive research on new developments to widen its product range. Through a corporate level strategy aimed at increasing international coverage and product diversity, the company would be certain to realize more sales and profits out of its toy products. The company should also consider the vast potential business opportunities that are offered by the upcoming trend of e-commerce, and try to utilise these online mediums as effective distribution channels for their wide range of products. Apart from these strategies, the Lego Group should also try to make good use of other strategic tools in today’s dynamic business world, such as important business information that would provide them with good lessons on how to achieve and uphold a sustainable competitive advantage in business affairs. All these strategies, sustained with the magical touch of an effective organizational management style are likely to bear promising results in the future operations of the company. Works Cited Beal, Reginald. Competitive Advantage: Sustainable or Temporary in Today’s Dynamic  Environment? Tallahassee, Florida: School of Business and Industry, 2001. Print. Cooper, Robert. â€Å"New products: the factors that drive success.† International Marketing  Review 11. 1 (1994): 60-76. Print. Claus Brian, Riggs Neil Sekeran Hari. Development of a low cost instruction al  platform for submersible design: Electrical and Computer Engineering. New York: IEEE, 2009. Print. Dyllick, Thomas Hockerts Kai. â€Å"Beyond the business case for corporate sustainability.† Business Strategy and the Environment 11 (2002): 130-141. Print. Hatch, Mary and Schultz, Majken. â€Å"Toward a theory of brand co-creation with implications for brand governance.† Journal of Brand Management 17. 8 (2010): 590-604. Print. Hicks, Mark. â€Å"Collaborate to innovate?: getting fresh small company thinking into big company innovation.† Interactions 17. 3 (2010): 39-43. Print. Hà ¶lzl, Werner. The evolutionary theory of the firm:Routines, complexity and change. Vienna: Vienna University of Economics and Business Administration, 2005. Print. Irani Zahir, Sharif Amir Love Peter. â€Å"Transforming failure into success through organisational learning: an analysis of a manufacturing information system.†Ã‚  European Journal of Information Systems 10. 1 (2001): 55-66. Print. Johnson, Whittington. Exploring Strategy. Harlow: Pearsons Education, 2011. Print. Laudon, Kenneth and Traver, Caroh. E-Commerce Business, Technology, Society. Boston: Adison Wesley, 2008. Print. LeGoff, Daniel. â€Å"Use of LEGO as a therapeutic medium for improving social competence.† Journal of Autism and Developmental Disorders 34. 5 (2004): 557-571. Print. Martin, Fred. Circuits to control: Learning engineering by designing LEGO robots. Cambridge: Massachusetts Institute of Technology, 1994. Print. Michael, Porter. Commerce Strategy. Boston: Freepress, 2004. Print. Morgan, Gareth. Images of Organisations. London: Sage Publications, 2006. Print. Oliver, David and Roos, Johan. â€Å"Decision-making in high-velocity environments: The importance of guiding principles.† Organization Studies 26. 6 (2005): 889-913. Print. Schau, Hope. â€Å"How brand community practices create value.† Journal of Marketing 73. 5 (2009): 30-51. Print. Schroed er, Jonathan. Brand culture. United Kingdom: Taylor Francis Publishers, 2006. Print. Schultz, Majken and Hatch, Mary. â€Å"A cultural perspective on corporate branding.† Brand  culture 13. 5 (2006): 17-26. Print. Simoes, Claudia and Dibb Sally. â€Å"Rethinking the brand concept: new brand orientation.† Corporate Communications: An International Journal 6. 4 (2001): 217-224. Print. Stacey, Ralph. Strategic Management and Organisational Dynamics. London: Pitman Publishing, 1993. Print. This case study on Case Study: The Lego Group Working With Strategy was written and submitted by user Skyler Miles to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Saturday, March 7, 2020

Compare and contrast carters presentation of lady Atalanta and daisy duck  Essays

Compare and contrast carters presentation of lady Atalanta and daisy duck   Essays Compare and contrast carters presentation of lady Atalanta and daisy duck   Essay Compare and contrast carters presentation of lady Atalanta and daisy duck   Essay Essay Topic: The Wild Duck A close analysis of Carters characters of Lady Atalanta and Delia Delaney in wise children will present several similarities and differences between the two. Both women were wives of Melchior hazard, but they vary greatly in terms of personality.The outcome of their personalities is backed up by carter with an insight into their family backgrounds, financial status, and early lives, presented through the character of Dora Chance in a series of anecdotes.Carter presents Delia Delaney as a somewhat extreme character, in contrast to the character of Lady Atalanta, although the idea that she does have morals is also conveyed throughout the novel at certain points, for example her reluctance to tell Genghis khan that the baby she is carrying is his although it is actually Melchiors. Delia was born in the Bronx, New York on what Dora refers to as the wrong side of the tracks. Unlike Lady Atalanta, Delias career escalated resulting in her becoming wealthy, maintainin g this wealth towards the later stages of her life. Her start in life was vastly different to what the glamorous exterior of the classic thirties blonde might indicate.She came from a family of several brothers and sisters, and her father was a fish peddler who was caught in a cross fire resulting in his death. Her family were poor, as Dora reveals she didnt have a pot to piss in. In the early stages of her life, she became a child star, referred to as little dolly daydream. Carter uses imagery to create a picture of Delia in the readers mind. She gives physical descriptions, commenting on her naturally nasal tone and the fact that she was one inch less than five foot, with a perfectly enormous head. The physical description of her is different to that of Lady Atalanta who is described as the most beautiful woman. Carter conveys Delia as quite a crude character, through her dialogue, and the way that Dora describes her to have danced on tables, and fancied older men. Her dialogue is also crude, as the first line of her dialogue in the novel is where does the orgy begin. .She was also willing to sleep with people in order to help her career, as she left lipstick on every pair of underpants further up the hierarchy.The theme of promiscuity is very prominent in the novel, presented through several of the characters including Dora and Nora; this presents the question of whether Delias provocative manner has influenced the twins into having sexual relations with a number of different partners, this idea is reinforced by the fact that her marriage with Melchior is extremely short lived and lasts only a few days before ending in divorce. Delias dialogue throughout the novel reflects the extremity and wildness of her character. She is conveyed as quite juvenile in that she has a lack of class, and self control. When receiving the phone call from Genghis Khans ex wife, she furiously ends the call throwing the phone and shouting DROP DEAD. Dora and Nora seem to approve of her despite her unladylike and somewhat irritating characteristics, although perhaps for trivial reasons. Dora liked the fact that Delia would lend her and Nora dresses, and always wanted to party. As well as the negative aspects of her personalities, Carter also conveys the idea that she is an extremely talented individual, showcasing this by the fact that she receives a role in the Hollywood film The dream.Lady Atalanta is a very different character to Delia Delaney. She is conveyed as a very respectable, controlled character. Born into a family of aristocracy, Lady A is a lady in her own right, although she later descends from wealth to poverty. At the beginning of the novel we see that she ends up living in the basement of Dora and Noras house, confined to a wheelchair because of an accident. This presents the question Dora asks herself, did she fall, or was she pushed? indicating that the accident could have been the fault of her daughters, Saskia and Imogen. A very resonant attribute of Lady As personality is her self control.All the way through the novel she retains the manner of a lady and has a consistently genteel fashion. Her life appears to be quite monotonous due to her condition. It is clear that she is still in love with Melchior after several years, as watching him on television makes her perk right up. She also has a large portrait of him hanging in her Sussex home. She doesnt have a great deal of dialogue throughout the novel, although towards the end she gives a dramatic speech about how Melchior has left her womb empty because his concentration became solely on his career rather than on family life. Dora says she got it all off her chest in one go, however astonishingly, as the outburst she has is rather poignant, she still maintains her calm, ladylike manner. Carter presents a deterioration of her career, as well as in her physical appearance. Not only does she end up in poverty, she also is confined to a wheelchair and growing old has had quite an effect on her, and taken the life out of her. She was described as the most beautiful woman of her time. in her early life.Carter uses language extremely skilfully to create both characters. She does this through physical appearance, use of dialogue, and opinions of other characters. She creates Lady Atalanta as a cultured, Ladylike, woman of gentility. She elaborates the physical characteristics of Lady A by creating a family background for her. Her well mannered personality reflects her aristocratic family, and her upper class childhood, also resulting in her very significant self control. She also conveys the idea that her childhood has had only good effects on her. Dora says there is not a scrap of harm in her- plus we owe her one from way back indicating that she is a kind woman, who causes no harm to others. She is also voluntarily a mother figure for Dora and Nora, even though they are not at all blood related. Carter creates sympathy for her in a number of diffe rent ways.The fact that shes been confined to a wheelchair, the fact that she is so in love with Melchior and can only be close to him by watching him on television, and also the idea that her own children dont respect her, as Saskia and imogen forced her to sign away her residence, leaving her poor in Brixton with Dora and Nora. Her dialogue is also extremely significant in creating her character. The way she speaks in a controlled ladylike manner contributes to her continually emotionless personality. Delia Delaneys character contrasts to that of Lady A, but is still created very skilfully through Carters use of language. Carter creates Delia as a woman of common vulgarity and unladylike characteristics, but also a woman of talent. The description of her physical appearance is extremely important in elaborating her character. Her talent is reflected through this. Dora reminisces on the fact that her face went from one side of the screen to the other indicating her celebrity status , and just how popular she was at the time of her fame. Her dialogue is also very significant in contributing to her crude persona. She had heart shaped pubic hair. Carter skilfully focuses on very minor details to convey the idea that although she wasnt a very attractive woman, she took pride in her appearance.Both women are similar in terms of career. They were both actresses although Lady A was Shakespearean and Delia was a Hollywood actress. They also both had relationships with Melchior and Peregrine, but both only married Melchior. They are vastly different in terms of early life, they came from contrasting financial situations and families, Lady A went from wealth to poverty, the opposite to Delia, also Lady A gained wealth from talent, as opposed to Delia who gained wealth from Melchior, and sexual relations with those in the fame industry.Carter skilfully creates differences between the two characters through dialogue, and the way Dora describes them. An extremely simplisti c and subtle, yet significant difference between them is their names. Lady Atalanta reflects someone from an aristocratic background, and the almost fictional name of Daisy duck reflects a Hollywood starlet, although the fact she changes her name to Delia Delaney does convey that she grows slightly more sensible with age. Carter successfully creates a range of similarities and differences between both characters, inventing two opposing characters that become increasingly interesting to the reader through her vivid descriptions and language.

Thursday, February 20, 2020

IP Law Essay Example | Topics and Well Written Essays - 1500 words

IP Law - Essay Example Firm managers carry out valuation of their patents when they are deciding whether or not to file a patent application or refurbish a patent, when computing royalties for patent licensing contracts, when calculating the value of a potential merger or acquisition, and when calculating their own corporate value. Lawyers and judges value patents in suits of patent infringement; financial institutions calculate the value of patents when they use the intangible asset as collateral for bank loans; and investors and financial analysts value patents to evaluate the cost of firms as a foundation for their investment decisions and recommendations (Hall, 1992; Martin and Drews, 2005). IP in the form of patentable technology, legally protectable trademarks and designs, copyright and others have progressively become the most crucial assets, not only for many of the worlds largest companies, but also for small and medium enterprises (Schweihs, 2002). Intellectual property (IP) is a term which refers to a number of discrete kinds of legal monopolies over conceptions of the mind, which can be either artistic or commercial. IP also includes the related areas of law (Raysman et all, 2008). A variety of intangible assets are given certain special rights under the IP law. The most common kinds of intellectual property include trademarks, copyrights, industrial design rights, patents, and trade enigmas in some jurisdictions. According to Sherman and Bently (1999), â€Å"The British Statute of Anne 1710 and the Statute of Monopolies 1623 are now seen as the origin of copyright and patent law respectively.† Originality is one of the most important terms which are related to copyright. Presently the term ‘originality’ is used by law as a touchstone in evaluating when and why something can be copyrighted. England’s conventional criterion for originality was a Lockeanderived industriousness criterion, according to which the work must spring up from the author at